CitiKitty Inc. was founded in 2005 by 26 year-old entrepreneur Rebecca
Rescate founded CitiKitty after moving into a small apartment in New
York City. Having no place to hide her cats litter box she decided to
toilet train her.
Rescate read countless toilet training success stories, mostly
using homemade devices, but could not find an easy-to-use cost-effective toilet training kit. She knew the process could be
simplified. Realizing that most cat owners don't have the time to
become a cat toilet training expert she created the first complete
toilet training kit available to cat owners worldwide - CitiKitty.
After hundreds of internet and newspaper write-ups, radio
interviews, and television appearances CitiKitty Founder Rescate presented her product on ABC's hit show Shark Tank in 2011 - Watch her Shark Tank appearance here >>
Rescate's presentation on Shark Tank turned CitiKitty into one of the best-selling products from the show. The night CitiKitty aired on Shark Tank the product became the #1 Seller on Amazon.com in the Home & Garden
Department. A slot usually held by Fortune 500 Manufacturers.
Rescate followed up her success with CitiKitty to launch more products including HoodiePillow which she presented on Shark Tank in 2013.